Accelerators & Venture Studios · 10+ portfolio companies
Stop rebuilding the wheel for each startup you support. ACT Playbook gives every founder in your cohort a consistent GTM foundation they can use from day one, without your team starting from scratch each time.
The Challenge
Your founders are sharp on the product. GTM is a different skill set. Most enter the program without a clear ICP, without structured messaging, and without a repeatable way to qualify or follow up. Your coaches can see it immediately. The problem is there are 10+ companies in the cohort and not enough hours to go deep with each one.
Every cohort starts from the same place on GTM. ICP, messaging, qualification, outreach. The fundamentals have to be taught from scratch each time.
Coaching bandwidth doesn't scale. Going deep with 20+ startups in parallel is not realistic, and the founders who shout the loudest get the most attention.
Different coaches give different advice. Without a shared framework, founders get pulled in different directions and lose confidence in the process.
Generic playbooks get shared, read once, and forgotten. Founders need something they can apply immediately to their specific context.
It's hard to know which companies are actually GTM-ready and which ones are behind. There's no consistent baseline to measure against.
How ACT Playbook Helps
ACT Playbook gives your program a standardized GTM methodology that founders can implement from day one. Value framework, outreach system, and sales process. No more rebuilding the basics from scratch each cohort.
Founders work through the framework at their own pace. Step-by-step guidance takes them from a blank slate to a defined ICP, structured value story, and working outreach motion. No dependency on coach availability.
Track GTM maturity across your portfolio with consistent metrics. ICP definition, outbound activity, pipeline coverage, and qualification rigor. All measurable from the beginning, across every company in the cohort.
Capabilities That Matter Most
Deploy a structured ICP and value messaging workshop across your entire cohort in a single session.
Learn more →Give every founder a stage-by-stage sales process with exit criteria before they make their first hire.
Learn more →A repeatable question framework that surfaces pain, urgency, and fit. Know why you win and document it.
Learn more →Standardize how every deal gets qualified. Late-stage surprises become a thing of the past.
Learn more →Founders generate persona-specific outreach, website copy, and sales assets from their value framework — in minutes.
Learn more →Each portfolio company's interactions improve their own playbook — continuous iteration without founder overhead.
Learn more →Which role are you?
ACT Playbook